8G Case Study

We proudly partnered with 8Greens, a brand dedicated to providing daily and accessible nutrition through supergreens, exclusively sourced from USA farms.

United by our shared passion for innovation and user-centric design, we worked to enhance their online presence and amplify their health and wellness message.

Visit 8GREENS >

OUR ROLE:

Design strategy
Web design & optimization
Copywriting
Email campaigns
Ads design

CHALLENGE

Our challenge was to refresh and optimize 8Greens' existing brand, balancing the familiarity loved by their loyal customers with innovative creatives to attract new ones.

We aimed to enhance their designs and messaging, maintaining the essence of the brand while broadening its appeal in a competitive market

OUR APPROACH

We focused on revitalizing 8Greens' brand by infusing fresh, innovative elements into their established identity.

Our strategy was centered on reinforcing the brand's core values while introducing new, engaging aspects to not only attract new customers but also encourage repeat purchases from their loyal customer base.

BRAND STRATEGY

We focused on elevating 8Greens' visual identity to achieve a more polished and unified look. We strategically utilized their familiar colors and product photography in new ways, paying close attention to layout and details.

This helped us spotlight important messages and products, giving the brand a fresh appeal while staying true to its roots.

WEB DESIGN AND OPTIMIZATION

We worked to enhance the user experience on their website, staying true to 8Greens' brand style.

Our focus was on making landing pages, collection pages, blog pages, and the add to cart process not only easier to navigate but also more effective in increasing conversions for both new and returning customers.

COPYWRITING

In our copywriting strategy, we stayed true to their tone of voice while infusing it with new, captivating content.

Our approach involved crafting direct, easy-to-understand, yet compelling messages that clearly highlighted the benefits. This aimed to reinforce connections with loyal customers and also engage new audiences just beginning to explore 8Greens.

EMAIL CAMPAIGNS

Our email campaigns were a key player in driving customer engagement, proving highly effective even during high-demand seasons.

The combination of attentive use of brand colors, repurposing photography, and well-crafted copy resonated with audiences. Working closely with the 8Greens team, we created emails that were personalized and informational drawing in both loyal and new customers.

Designs that Convert.

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