Buffy Case

Process

We teamed up with Buffy, a leader in eco-friendly bedding, to help them spread the word about their ultra comfortable and sustainable products. While Buffy is all about making your bedroom better and planet-friendly, we make sure their brand looks and feels consistent wherever you see it.

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OUR ROLE:

Design strategy
Email marketing
Static ads
Video production and editing
UGC ads
Motion graphics
Animation
Copywriting

CHALLENGE

Buffy's brand is minimalistic but deeply thoughtful. The challenge was to create designs and copy that matched this simplistic style while conveying Buffy's focus on comfort and sustainability. We had to make sure this message was clear and cohesive across different places like emails, ads, and social media.

OUR APPROACH

We concentrated on pinpointing customer pain points like providing a cool night's sleep for hot sleepers. Additionally, we aim to elevate Buffy's brand aesthetics to appeal to a more mature audience.

Our approach is all about minimalism that speaks volumes, creating clear, strong designs and copy that stay true to Buffy's style and core objectives.

DESIGN STRATEGY

BRAND STRATEGY

Our design strategy was to keep it simple but meaningful. We matched Buffy's clean and minimalist look with designs that also exuded comfort and being eco-friendly. This way, we stayed true to what Buffy stands for while also making it appealing for a more mature audience.

EMAIL MARKETING

We designed Buffy's emails to zero in on customer priorities, such as offering better sleep quality with sustainable materials. These designs maintained Buffy's minimalist aesthetic while staying true to their eco-conscious mission, ensuring a visually cohesive brand experience.

STATIC ADS

We crafted static ads that are both direct and impactful, designed to resonate with those who value comfort as well as sustainability. While maintaining alignment with Buffy's core branding, our ads possess a distinctive flair that captures attention.

VIDEO PRODUCTION AND EDITING

We elevated Buffy's brand through meticulously crafted videos, featuring elegant layouts and seamless transitions that subtly but powerfully conveyed their focus on ultimate comfort.

These elements in our video production spoke volumes, captivating viewers who seek both luxury and eco-friendliness.

UGC ADS

We featured satisfied customers sharing personal stories of how Buffy's bedding solved their sleep struggles. This relatable content not only built credibility but also highlighted real-world benefits of comfort and sustainability.

MOTION GRAPHICS

ANIMATION

Similar to motion graphics, our animations were simple but effective. They helped tell Buffy’s story in a way that was easy to understand, visually appealing, and in line with their focus on comfort and sustainability.

COPYWRITING

Our copy was clean and to the point, focusing on customer needs like a cool night’s sleep. The language was easy to understand and directly aligned with Buffy’s minimalist and eco-friendly brand message.

Designs that Convert.

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