Squid Case Study

We're excited to work with Squid, an emerging leader in DIY home improvements. Their Acrylic Stick-On Shower Screen is changing the market.

Our approach focused on showcasing Squid's modern, affordable shower screens to a broad range of customers, including renters, homeowners, and budget-savvy DIY enthusiasts.

Visit Squid >

OUR ROLE:

Branding
Art direction
Design strategy
Email campaigns
Social media content
Copywriting
Web design

CHALLENGE

Our task was to make Squid's unique shower screen stand out in a market full of traditional options.

We focused on highlighting its special features and stylish design, making it appealing to a variety of customers and setting it apart from standard bathroom solutions.

OUR APPROACH

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BRANDING

We targeted a modern and approachable feel. Our design choice was a clean, contemporary style that strikes a balance between elegance and user-friendliness.

This design direction reflects Squid's sleek and practical shower screen, positioning the brand as premium and accessible.

ART DIRECTION

We highlighted the product's sleek yet playful essence through our choice of colors and fonts.

This approach aimed to attract both DIY enthusiasts and those who appreciate modern style, emphasizing the product's contemporary flair and understated elegance.

DESIGN STRATEGY

The combination of chosen colors, fonts, and layouts was meticulously planned to ensure an effortless and engaging user experience for all customers, catering to a wide range of preferences and needs.

EMAIL CAMPAIGNS

Strategically crafted to engage and educate both prospects and customers.

We aim to present information in a way that's both practical and fun, sparking curiosity and optimizing click-through rates.

SOCIAL MEDIA CONTENT

Strategically crafted to engage and educate both prospects and customers.

We aim to present information in a way that's both practical and fun, sparking curiosity and optimizing click-through rates.

COPYWRITING

We used language that was simple, engaging, and easy to grasp. It aligns well with the product's values of simplicity and ease. This method makes the concept of upgrading bathrooms both intriguing and approachable, inviting everyone to experience the joy of a bathroom makeover.

WEB DESIGN

In designing Squid's website, we prioritized user experience and conversion optimization. We used our brand guide to craft a seamless, intuitive layout that effortlessly leads customers towards a purchase.

The design makes exploring the shower screen straightforward and engaging, mirroring Squid's blend of simple elegance and stylish functionality.

Designs that Convert.

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